Brandathon
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About this event
A day-long brand hackathon where teams build a new brand from scratch or redesign the brand of a participating small business. Teams move from research and positioning to identity, messaging, launch concept, and a final presentation.
Prize
$7,500 total: $5,000 grand prize, $1,500 runner-up, and two $500 category awards.
Teams must create the primary competition work during the published window and disclose pre-existing assets and generative tools. Client businesses retain their existing marks; ownership or license to submitted work follows the written challenge agreement. Judges score under the published rubric, conflicts must be disclosed, and audience popularity is not a deciding factor.