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Local business and business communities
For small businesses using events to bring people through the door.
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How local businesses use events to bring people through the doorWhich event formats actually fill a quiet weekday for a shop, cafe or studio, how to price a workshop, and how to co-host with another business cleanly.Read the guideIn this topic
- August 22, 2026Building a business community worth paying forWhat separates a paid business community from a group chat with an invoice, how to price it, and the test for whether people will pay every month.
- August 22, 2026Workshops and classes: charging for them properlyHow to cost a workshop including the staff time everyone forgets, why the price matters more than the attendance, and how to fill the places in advance.
- August 22, 2026Co-hosting with another local business, cleanlyHow to pick a partner, split costs and takings without an argument, and decide the one thing everybody forgets: whose customers the attendees become.
- August 22, 2026How a cafe, salon or studio fills a quiet weekdayWhy quiet days are where the lost margin sits, which event formats fill them, and how to test one without discounting your way through the week.
- August 22, 2026Networking events people actually come back toWhy most networking events are awful, the structural changes that fix them, and how to run one that people attend a second and third time.